What Bankers Should Know About Gen Z

Gen Zers and their preferences and motivations represent more of a departure from the status quo than recent generations.

Gen Z is not just a younger version of millennials. This youngest cohort thinks and is motivated differently than the groups before it. They are also different as consumers. In particular, their expectations of their primary FI differ from their predecessors. FIs must learn what makes this generation tick, what Gen Zers expect, and how to deliver it.

This report serves as a primer and a peak into the financial behaviors particular to Gen Z. It is based on a study of 2,006 U.S. consumers conducted by Datos Insights in Q3 to Q4 2022.

Clients of Datos Insights’ Retail Banking & Payments service can download this report.

This report mentions Amazon, Chime Bank, Experian, Starbucks, and TikTok.

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