Voice of the Customer Research

It’s hard to keep up with evolving customer expectations, new market opportunities, and potential prospects across your industry. Do you have the in-house skills to gather meaningful insights, interpret it without bias, and apply broad market context? That’s where we come in.

Our Voice of the Customer projects help you answer questions like:

How do I source the right audience for feedback?

How do I know which questions to ask and the right way to ask them?

How do I interpret the findings without getting trapped in internal constraints, and how can I get outside perspectives on what we’re hearing?

Our Voice of the Customer process typically includes steps like these:


Pinpoint your goals for customer feedback.


Craft an approach and survey instrument that works for your target audience and delivers on insight goals.


Design a set of questions.


Identify target participants.


Field the survey and give periodic status updates.


Analyze and segment the results with recommendations based on the questions you wanted to answer.

To learn more about Voice of the Customer projects, please speak to a member of our sales team.