Financial Behaviors in the U.S., the U.K., and Canada: A Financial Behaviors Series Report

Knowing the customer demographic is imperative to developing value propositions.  

November 23, 2022 – Many factors influence a consumer’s financial behavior, including a consumer’s culture, social status, personal situation, psychological makeup, and existing economic situation. While no two consumers are the same and no two factors are mutually exclusive, behavioral patterns can be drawn when analyzed on a larger scale. Contrasting consumer groups across different countries can further highlight how culture can define behavior.

This report uncovers how banked consumers are similar, and not so similar, across the U.S., Canada, and the U.K. It is based on a study among 3,008 consumers in the U.S., Canada, and the U.K. conducted by Aite-Novarica Group from Q3 to Q4 2022.

Clients of Aite-Novarica Group’s Retail Banking & Payments service can download this report and the corresponding charts.

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