The extension of financial functionality into nonfinancial applications and the variety of money movement offerings now available are creating a significant shift in financial services, which will likely increase in volume rapidly over the next several years. A new business category, Banking-as-a-Service (BaaS), has emerged to support demands for money movement capabilities and the provision of financial services in nonfinancial businesses through sponsor banks. The BaaS space has evolved to incorporate nearly every aspect of money movement, and new use cases continue to emerge.

This report defines the sponsor bank ecosystem and identifies opportunities and risks for sponsor banks and their partners entering the space. It is based on interviews with 15 bank and market player executives in the U.S. from leading sponsor banks, data from Datos Insights’ internal data set, and third-party resources.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
This report mentions Affirm, American Bank, AMG National Trust, Atelio, Axiom BankBlue Ridge Bank, Choice Financial Group, Cross River Bank, Evolve Bank and Trust, First Federal Bank, FIS, Lineage Bank, Mastercard, Metropolitan Commercial Bank, Piermont Bank, Synapse Financial Technologies, Thread Bank, Uber, Unit, Vast Bank, Victorfi, and Visa.
About the Author
Thad Peterson
Thad Peterson is a Strategic Advisor with Datos Insights, focusing on the evolution of the payment space, the customer payment experience, and merchant acquiring. Recognized as a global thought leader in payments, Thad has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. He has relevant expertise in applying customer behavior to...
Other Authors
David Shipper
David Shipper is a Strategic Advisor in the Retail Banking & Payments practice at Datos Insights. His focus is on debit and credit cards. Based in Scottsdale, Arizona, David brings to Datos Insights more than 15 years of experience leading card and payment strategies for financial institutions in the U.S. Prior to joining Datos Insights, David managed the debit card and mobile...
Ron van Wezel
Ron van Wezel is a Strategic Advisor in Retail Banking & Payments for Datos Insights, providing research and advisory services to clients globally. His coverage includes payments, open banking, and digital transformation. Ron is a renowned expert in payments and digital banking. He brings to Datos Insights over 30 years of experience in product development and innovation, advising clients on a...