Areas of expertise:
Thad Peterson is a Strategic Advisor with Datos Insights, focusing on the evolution of the payment space, the customer payment experience, and merchant acquiring.
Recognized as a global thought leader in payments, Thad has a proven track record of identifying and developing new opportunities and technologies in payments and financial services. He has relevant expertise in applying customer behavior to the payments ecosystem in both corporate and startup environments. Thad’s consulting background includes engagements on credit and debit cards, mobile payments, airline payment platforms, consumer and merchant loyalty, payment technology evolution, stored value, and product innovation. He holds patents in customer authentication and real-time mobile-enabled loyalty.
Prior to joining Datos Insights, Thad led the mobile commerce practice at inCode Consulting and was Managing Director of Maritz Real-Time Rewards, leading the company’s mission to build a new industry standard at the nexus of transactional marketing and consumer engagement. While at Maritz, he also served as a Division Vice President, Sector Strategy, heading up strategy and solutions development for Maritz’s financial sector. Before joining Maritz, Thad was a Partner with global financial services and payments firm Edgar, Dunn & Company, where he led the retail banking, loyalty, and emerging technology practice areas, working with retail banks, card issuers and processors, airline consortiums, new payment technology providers, payment associations, and prepaid card issuers. Thad has also worked as a C-level executive at retail banks and held positions in advertising and customer communications.
Thad served as an officer in the U.S. Navy for four years and holds a degree in Special Education from the University of Idaho.