The BaaS and Embedded Finance Ecosystem: A Reference Framework

One of the most important aspects of financial supply chain management is the ability to transfer funds between different accounts quickly and securely.

May 23, 2023 – Embedded finance and Banking-as-a-Service (BaaS) are two emerging concepts transforming the financial industry. They have different implications for regulation, innovation, and customer experience, but many financial institutions and corporate users are unsure which providers can meet their needs. Some structure and organization are required to evaluate the various actors and clarify their roles.

This Impact Report presents a comprehensive overview of the embedded finance and BaaS landscape, the main constituents, their role and responsibilities, and the drivers that create the business case. The findings of this report draw on insights from various sources such as interviews, desktop research, and surveys among the stakeholders in this domain conducted from January to April 2023.

Clients of Aite-Novarica Group’s Commercial Banking & Payments service can download this report.

This report mentions Agro.Club, Bizcuit, Coastal Community Bank, Crealsa, Finastra, FIS Global, HSBC, KeyBank, Lemonway, METRO AG, Oracle, Payoneer, Qolo, Rabobank, Société Générale, Vodeno, and Zoho.

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