Embedded Finance for B2B Marketplaces: Onboarding New Client Bases

Only 32% of those surveyed were likely to recommend their FIs based on their most recent onboarding experiences.

April 26, 2023 – Improving onboarding isn’t just a superficial enhancement to a product or process. A lousy onboarding experience imperils all possible cross-selling opportunities with a new corporate client. Done properly, it streamlines internal systems, team processes, and workload balancing, all of which drive lower costs and long-term operational improvements. FIs want to offer tools to manage the financial supply chain of the marketplace embedded within the marketplace application environment—i.e., embedded finance.

This Impact Report helps FIs understand which business-to-business (B2B) marketplaces to approach and what embedded finance proposition to offer. Aite-Novarica Group interviewed 790 executives and embedded finance experts from leading midsize and large North American and European organizations, fintech vendors, and corporations to understand the main challenges and trends in the embedded finance landscape.

Clients of Aite-Novarica Group’s Commercial Banking & Payments service can download this report.

This report mentions Agree, Agro.Club, AgroLend, Aliro, Audi, B2USA, BMW, C2FO, California Lending for Energy and Environmental Needs, Campo Capital, Connecticut Green Bank, Crealsa, Cross River Bank, Crowde, Drax Group, EnergySage, Finclusive, Griffin, Hawaii Green Energy Market Securitization, Ivalua, LevelTen Energy, Magna, Montgomery County Green Bank, National1 Energy, NY Green Bank, Oxbury Bank, ProducePay, Rhode Island Infrastructure Bank, Samsung Electronics, SAP Ariba, Shell Energy, Standard Chartered, Tarfin, Taulia, TerraLUNA 3, Tesla, Toast, Traive, and Viva Wallet.

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