Global Consumers’ Authentication Preferences: Frustration, Fraud, and Declines in a Changing E-Commerce Landscape

Rapid growth in e-commerce has brought on as many risks as it has opportunities.

March 29, 2023 – E-commerce has soared in the last few years amid the COVID-19 pandemic and a surge in digitalization. New avenues for fraud have arisen alongside e-commerce acceleration. As a result, merchants seek to integrate more innovative technologies into their authentication approaches to balance the demands for stronger security controls and consumer preferences for seamless authentication.

This Impact Report provides insights into consumers’ views on authentication methods based on longitudinal surveys Aite-Novarica Group conducted in 2018 and 2022. It is primarily based on an Aite-Novarica Group survey of 2,276 consumers in the U.K., the U.S., and Singapore in Q3 2022.

Clients of Aite-Novarica Group’s Fraud & AML service can download this report.

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