Targeting younger investors has become a critical imperative for wealth managers, but doing so requires more than launching a robo-advisor platform or establishing a social media presence. Millennial and Gen Z clients tend to be more digitally savvy, but they aren’t looking to completely abandon traditional advisor relationships.
This report details the various questions germane to attracting and retaining next-generation clients—definitions and key characteristics, why the wealth management industry needs them, and what firms are offering to target these clients. Insights are derived from the Datos Insights 2024 financial advisor survey, the Datos Insights 2024 next-gen survey, and the 2022 Survey of Consumer Finances.
Clients of Datos Insights’ Wealth Management service can download this report.
This report mentions Betterment, Fidelity, Goldman Sachs, JPMorgan, Robinhood, TradePMR, Vanguard, and Wells Fargo.
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