From the outset, Aite Group stood apart by emphasizing deep expertise and practitioner-led insights, a clear contrast to competitors that focused on hiring junior researchers to scale report production. While research reports played an important role, Aite used them as conversation starters—tools to deepen client relationships and deliver strategic guidance.

A major turning point came after the 2008 financial crisis. The shift in market priorities led Aite Group to reduce its reliance on capital markets and wealth management, and instead invest in expanding its banking practices. Another key moment arrived in 2018 with the decision to spin off Fraud and AML from Retail Banking, creating a horizontally aligned practice that tapped into rapidly growing industry demand.

Aite Group became well known for its in-depth vendor market coverage, culminating in the launch of the Matrix reports—its standardized vendor evaluation framework that quickly gained strong acceptance across the industry. The company’s commitment to deeper, face-to-face engagement with clients paved the way for its events business, launched in 2018, which developed a dedicated following.

In 2021, Pamlico Capital brought together Aite Group—one of the largest brands in financial services technology advisory—and Novarica, a leading name in insurance technology insights. The merger created Aite-Novarica Group (ANG), a combined firm built to support clients navigating the evolving opportunities and challenges across the financial services landscape.