Emerging generative artificial intelligence tools have the potential to impact almost every function that supports the insurance product life cycle. GenAI can create significant efficiencies by drafting personalized content, conducting competitive analyses, and enhancing the endorsement process.

Distribution and marketing leaders should begin formulating their GenAI strategies, since GenAI is a technology that will reward pioneers. This report, part of a Datos Insights series on GenAI in insurance, focuses on what distribution and marketing needs to understand about GenAI.

Clients of Datos Insights’ Property & Casualty service can download this report.