Understanding the True Needs of the Critical Small-Business Segment

The needs of small-business customers continue to evolve, and banks and credit unions must keep pace.

Boston, September 26, 2019 – The U.S. small-business customer segment promises growth opportunities and untapped revenue potential to those financial institutions with the right strategy and product offerings. Not surprisingly, these customers have become a key focus area for most banks and credit unions, across asset sizes. However, a disconnect continues to exist between what small businesses require from their FIs and what those institutions deliver. 

This report, commissioned by Alkami, explores the evolving needs and expectations of small businesses and where their primary institutions often fall short. It is based primarily on the results of a July 2019 Aite Group online survey of 1,008 U.S.-based small businesses.

This 24-page Impact Note contains 11 figures and six tables. Clients of Aite Group’s Wholesale Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

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