U.S. Life Insurance Rewards and Incentives Programs: It’s Game Time!

Policyholders are willing to share their personal data for underwriting purposes or to participate in rewards programs.

Boston, July 11, 2019 – Using technology is now common among all ages, and consumers’ concerns around sharing personal data aren’t nearly as significant as they used to be. Life insurance policyholders like and enjoy incentive programs, own health-related connected devices, and are ready to share personal data in order to gain benefits and interact with their life insurance carrier. It’s time for life insurance carriers to step up their game and build rewards and incentive programs that develop loyalty, increase market share, and provide an endless source of data.

This report provides detailed statistics on life insurance policyholders’ ownership and use of connected devices as well as their willingness to share data. It is based on a Q1 2019 Aite Group online survey of 766 U.S. consumers who were asked about their thoughts concerning connected devices and technology.

This 62-page Impact Report contains 54 figures and five tables. Clients of Aite Group’s Life Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Android, Apple, Beautyrest, Bluetooth, Contour Next, Dario, DiamondClean, Fitbit, Fitindex, Google, iHeart, Jawbone, Kolibree, MyFitnessPal, MyFoodDiary, Next, Nokia, OnStar, Oral-B, Polar, Phillips, QardioArm, Renpho, Ring, RunKeeper, Rhythm, Scosche, Snap, Tacx, Weight Watchers, Welch Allyn, and Withings.

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