Report

U.S. Consumer Survey: A Connected-Devices Insurance Roadmap

More than half of consumers using connected devices are interested in earning rewards for sharing data with their carriers.
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Boston, May 29, 2019 – Insurance carriers’ customers are purchasing and using connected devices in ever-increasing numbers and generating personal information about themselves and their lives. These connected devices and the data they generate constitute a hidden gem for insurance carriers, which are in search of new ways to engage with customers and maximize retention. But can carriers influence consumers’ decision to share their data?

This report provides a baseline of U.S. consumers’ use of connected devices and offers fresh insights into consumers’ willingness to share that data with their carriers in exchange for a range of rewards. The report is based on a Q1 2019 Aite Group survey of 766 U.S. consumers who were asked about their thoughts concerning connected devices and technology, and it will be of interest to insurance companies that want to develop deeper, more meaningful relationships with existing customers.

This 46-page Impact Report contains 41 figures and three tables. Clients of Aite Group’s Health Insurance, Life Insurance, or P&C Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, American Express, Apple, Comerica Bank, Fitbit, Green Dot, Google, Mastercard, MetaBank, Netspend/TSYS, Nest, Ring, The Bancorp Bank, Visa, and Walmart.

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