The E-Commerce Conundrum: Balancing False Declines and Fraud Prevention

High fraud losses and the desire to improve the customer experience are the key business case drivers for the many fraud tools in use.

Boston, July 10, 2019 – Given the rapid growth of e-commerce globally, merchants must engage with the digital channels or risk following the path of the dinosaurs. But they also have to manage digital channel activity with finesse to increase sales while improving security in an environment in which threats are ever-growing and consumers demand an easy, quick, and convenient checkout experience.

This Impact Report is based on research from an online study among executives at 100 U.S. e-commerce merchants with between US$100 million and US$999.9 million in annual revenue; this research was sponsored by ClearSale. The report examines the fraud mitigation tools merchants use, the technology changes they have planned, and the critical importance of reducing false declines and improving the customer experience to increase sales.

This 30-page Impact Report contains 24 figures and two tables. Clients of Aite Group’s Fraud & AML service can download this report, the corresponding charts, and the Executive Impact Deck.

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