It is crucial to understand what drives agent preferences as the P/C insurance distribution landscape undergoes a fundamental transformation. New Datos Insights research reveals clear patterns in agent priorities, uncovering gaps between what insurers think agents want and what agents actually value.
This report presents the findings from the P/C segment of Q4 2024 Datos Insights survey of 186 independent agents and brokers, which challenge the priorities of digital transformation in insurance distribution. For insurance marketing and technology executives, this research provides a roadmap for allocating resources and prioritizing development efforts.
Clients of Datos Insights’ Property & Casualty service can download this report.
About the Author
