Report

Individual Life Market Challenges in 2024

Market penetration remains a challenge.
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Individual life insurers are not growing consumer awareness. Thankfully, individual life insurers have options that can help them grow sales and reduce costs through technology and operational optimization.

This Datos Insights brief examines the 2024 individual life insurance market and suggests how novel technology approaches, such as GenAI and data and analytics, can overcome its current challenges. It is based on ongoing dialogues Datos Insights is having with carriers and on publicly available news covering individual life insurance.

Clients of Datos Insights’ Life, Annuities, & Benefits service can download this report.

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