Individual life insurers are not growing consumer awareness. Thankfully, individual life insurers have options that can help them grow sales and reduce costs through technology and operational optimization.

This Datos Insights brief examines the 2024 individual life insurance market and suggests how novel technology approaches, such as GenAI and data and analytics, can overcome its current challenges. It is based on ongoing dialogues Datos Insights is having with carriers and on publicly available news covering individual life insurance.
Clients of Datos Insights’ Life, Annuities, & Benefits service can download this report.
About the Author
Steven Kaye
Steven Kaye is Head of Knowledge Management at Datos Insights, and lead editor of the firm’s Business and Technology Trends in Insurance series. He has managed a wide range of research projects since joining the firm in 2008. Previously, Steven worked for Accenture as an insurance researcher focused on the U.S. life and property/casualty markets. He also served in both knowledge management...