In today’s competitive financial landscape, financial institutions frequently tout the value of “relationship banking.” FIs with concerted calling strategies achieve measurable differentiation at the enterprise level, seeing higher client retention rates, expanded wallet share, and improved revenue opportunities compared to transaction-focused competitors. Yet, despite the proven benefits of strategic client engagement, a significant portion of corporate relationships remain underserved.
This report examines the critical gap between the rhetoric of relationship banking and the actual client-engagement practices of financial institutions. Drawing from a Q3 2024 Datos Insights survey of 1,037 midsize and large businesses across North America, Europe, and the Asia-Pacific region, this report presents a clear roadmap for banks to transform their client-engagement strategies and capture revenue.
Clients of Datos Insights’ Commercial Banking & Payments service can download this report.
About the Author
