The rapid evolution of e-commerce has made authentication a critical component of the online shopping experience. Businesses must balance robust security measures with seamless user experiences, but authentication methods vary dramatically across different markets and demographics.

The report explores how consumers navigate the tension between convenience and security in their online shopping experiences, their varying levels of comfort with different authentication methods, and their response to evolving regulatory requirements. Report and methodology info goes here. It is based on a Q2 2024 Datos Insights survey of 2,276 consumers in the U.K., the U.S., and Singapore designed to understand their attitudes regarding the impact of fraud and authentication on the customer experience.

Clients of Datos Insights’ Fraud & AML service can download this report.

This report mentions Amazon, Apple, Facebook, Google, and Zappos.