Report

Lower Fraud, No Friction: The Untapped Potential of 3D-Secure Data Only

Confirming customer identities is a persistent challenge for merchants conducting business online.
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Inadequate legacy messaging formats are not designed to accommodate the vast amount of data e-commerce generates, creating opportunities for fraudsters eager to exploit the anonymous nature of online transactions. Merchants and financial institutions need a better solution. 3D-Secure Data Only is a capability within the 3DS specification that enables enhanced data-sharing between merchants and FIs without user authentication. This standard represents a significant opportunity for collaboration between merchants and FIs to combat e-commerce fraud.

This report provides quantitative data on the use of 3DS Data Only in global markets, addresses current challenges in adoption, and explores industry efforts to increase adoption of this capability as well as merchant awareness and support. The research for this report is based on qualitative and quantitative interviews with FIs and merchants across multiple countries in 2024.

Clients of Datos Insights’ Retail Banking & Payments or Fraud & AML service can download this report.

This report mentions Visa.

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