U.S. Digital Investment Management Market Monitor: 2020 in Review

U.S. direct-to-consumer digital investment AUM grew 31% in 2020, reaching a total of US$460 billion and exceeding 2019’s growth of 16%.

Boston, May 20, 2021 – The growth in digital investment assets in 2020 was fueled partly by strong stock market growth; the S&P 500 grew 16% in 2020. But there were many other factors at play that doubled the asset growth on digital investment platforms. Investors are more comfortable using digital-only channels to manage their investments, and many new and existing investors entered the stock market after the crash of March 2020.

This annual report series is an outlet for Aite Group’s monitoring of the digital investment management space. By contextualizing the latest events in the market, tracking new entrants and exits, and speaking to multiple digital investment management firms, Aite Group aims to understand where the market is currently and where it is heading. For this report, Aite Group relied on direct reports and interviews from the largest digital investment managers as well as SEC form ADV data.

This 34-page Impact Report contains eight figures and eight tables. Clients of Aite Group’s Wealth Management service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Acorns, Ally, Aspiration, Axos Financial, Betterment, Blooom, Citi, Citizens Bank, Ellevest, Empower Retirement, Envestnet, E-Trade, Fidelity, Financial Engines, Franklin Templeton, Goldman Sachs, Harvest Savings & Wealth Technologies, Interactive Brokers, J.P. Morgan Chase, John Hancock, M1 Finance, Merrill, MoneyLion, Morgan Stanley, NextCapital Advisers, Personal Capital, Principal, Qapital, Schwab, SigFig, SoFi, Stash, T. Rowe Price, TD Ameritrade, TIAA, Titan, UBS, and Vanguard.

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