U.S. Home Insurance: Get Connected to Build Customer Loyalty

Carriers must find new and innovative ways to connect with their policyholders in order to drive loyalty and retention.

Boston, June 10, 2020 –With increasing costs, customer retention is becoming a key battleground for traditional carriers, and home insurance policies can provide an opening for carriers to build relationships with their customers like never before. Consumers are discovering the benefits of connected devices, which are creating new data streams for insurance carriers to use for customer engagement. Matching the use of connected devices with personalized advice programs increases communication points with customers, enabling better marketing and claims efforts while building trust.

The report provides insights on homeowners and renters insurance policyholders’ ownership and use of connected devices, and their willingness to share this information with their insurance carriers. It is based on a Q1 2019 Aite Group online survey of 766 U.S. policyholders who were asked about their thoughts concerning connected devices and technology.

This 39-page Impact Report contains 37 figures and one table. Clients of Aite Group’s P&C Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions ADT, Amazon, American Family Insurance, Apple, AXA, Ecobee, Elgato, Ferguson, Fitbit, Flo, Gardena, Google, Honeywell, innogy, Jawbone, Lifeshield, Munich Re, MyFitnessPal, MyFoodDiary, Nest, OnStar, Panasonic, Ring, Roost, RunKeeper, Samsung, Simplisafe, Tacx, and Weight Watchers.

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