U.S. Health Insurance Engagement: Using Personalized Coaching as a Tool

Personalized coaching and advice-related information must be easily available and accessible.

Boston, March 4, 2020 – The premise of engaging health-plan-enrolled members through digital channels rests upon multiple requirements. The first is the reach, availability, ownership, and frequency of use of technology. The second is to spur interest and engagement using devices or apps. But there are deeper and more complex requirements to providing a personalized coaching and advice because healthy behaviors entail a deep, complex, and personal nature that even digital applications cannot touch.

The report provides statistics on health insurance plan members’ ownership and use of connected devices (health and otherwise), their interest to partake in personalized coaching and advice, and their concerns that must be addressed if engagement is to occur. It is based on a Q1 2019 survey of 766 U.S. consumers, with a specific eye on the 325 respondents who have health insurance.

This 51-page Impact Report contains 41 figures and eight tables. Clients of Aite Group’s Health Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Apple, Beautyrest , Contour Next One (owned by Bayer), Dario, Fitbit, FitIndex, Google, Ideal For Me, iHeart, Jawbone, Kolibree, MyFitnessPal, MyFoodDiary, Nest, Omron, OnStar, Oral-B, Philips, Polar, QardioArm,  Renpho, Runkeeper, Rhythm, Ring, Scosche, Snap ECG, Tacx, Weight Watchers, Welch Allyn, and Withings/Nokia.

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