Few banking products are as essential as the debit card, which has become one of the most efficient ways for consumers to spend their money. Every tap at a coffee shop, every swipe at a gas station, and every contactless payment at a grocery checkout machine represents financial self-management for the cardholder. The debit card sits at the center of the primary banking relationship for the vast majority of U.S. consumers.
This report covers account-opening trends associated with debit cards, outlining consumer adoption rates, financial institution selection drivers, and key demographics and preferences of debit cardholders. It is based on a study among 4,634 consumers in the U.S., Canada, and the U.K. that Datos Insights conducted in Q1 2025.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
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