Debit cards are the second-most-owned financial product among U.K. consumers, just behind the checking accounts to which they are linked. They are more than a payment method; they’re a gateway to financial management, a budgeting tool, and, perhaps, for many Britons, a symbol of financial responsibility.
This report covers account opening trends associated with debit cards, outlining consumer adoption rates, financial institution selection drivers, and key demographics and preferences of debit cardholders in the U.K. It is based on a Q1 2024 Datos Insights survey of 4,634 consumers in the U.S., Canada, and the U.K.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
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