Travel Card Enhancements: More Card Benefits Worth Promoting

Travel card products are a popular option for issuers to attract an affluent cardholder base.

Boston, June 30, 2020 –Providing travel card benefits on cards allows issuers to build a card product that is desirable for cardholders who travel or who plan to travel. Not only are many travel benefit options available in the market, but new benefits have been developed in recent years to provide value to cardholders while helping issuers create a competitive card that consumers will want to own.

This Impact Report helps issuers understand travel-related card enhancements, how they work, how they benefit cardholders and issuers, and how issuers promote them in marketing copy. It is based on Q1 2020 interviews with 18 bank and credit union card executives in the U.S. and Canada, interviews with two U.S. benefit providers, desk research conducted in Q1 2020, and the author’s experience managing card programs at financial institutions in the U.S.

This 53-page Impact Report contains 42 figures and two tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions American Express, ASECU, Bank of America, BMO Harris, Capital One, CBSI, CIBC, Citi, Commerce Bank, cxLoyalty, Diners Club, Fidelity, First Midwest Bank, Global Airport Concierge, Goldenwest, HSBC, JP Morgan Chase, Loungekey, Luxury Card, Lyft, Mastercard, Morgan Stanley, Navy Federal Credit Union, Priority Pass, Provident Credit Union, Provident Credit Union, Scotiabank, TD, Uber, UBS, Union Bank, United Airlines, US Bank, USAA, USU Credit Union, and Visa.

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