Card Design and Material: Best Practices and Trends for a Top-of-Wallet Card

An understanding of card design and material options will help issuers create a card that cardholders will love.

Boston, June 2, 2020 – The physical card is more than a payment device. Around the world, the card represents status, financial stability, financial responsibility, and much more. Its look and feel—its color, weight, and even how it reflects light—separate a boring card that never leaves the wallet from one that people will be proud to own.

This report will help executives, product managers, and marketing and brand teams better understand major trends, decisions, and best practices to help ensure that their credit, debit, or prepaid card product stands out in the wallet. It is based on interviews with 20 bank and credit union card executives in the U.S. and Canada as well as interviews with card manufacturers, designers, and service providers.

This 32-page Impact Report contains 13 figures and two tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions A2A Studio, AB Corp, Aluminum Coil Anodizing Corp. (ACA), American Express, CompoSecure, CPI Card Group, Federal Card Services, Fiserv, Giesecke+Devrient, Idemia, International Card Manufacturers Association (ICMA), Lion Credit Card, Luxury Card, Mastercard, Perfect Plastic, Rosan Diamond, Sakurai USA, Sun Chemical, TerraCycle, Thales Gemalto, Uber, and Valid.

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