Top Trends Shaping the Future of Card Issuance

Financial institutions can leverage card capabilities in many ways to refine their card issuing strategies.

Boston, August8, 2019 –FIs have many ways to differentiate in the card issuing space, but they rely on card issuing strategies to help drive higher activation and utilization. Instant issuance in branches is an effective way to get cards activated and in customers’ hands as soon as they open an account, but many FIs are also exploring digital instant issuance. Meanwhile, cards’ physical factors are changing—from the material used to make the card to the payment mechanisms in and on the card.

This report discusses card issuers’ priorities around contactless cards in the next couple of years, along with their plans to implement instant issuance for physical and digital cards, introduce dynamic CVV, and issue metal cards. It is based on interviews with professionals in the payments industry a well as with executives who have knowledge about the strategies and priorities concerning credit or debit card portfolios at 18 of the top 25 issuing banks in the United States. These interviews were conducted from October 2018 to March 2019.

This 21-page Impact Report contains 12 figures and two tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions American Express, Bank of America, CPI Card Group, Entrust Datacard, FIS, Fiserv, Gemalto, MagTek, and Oberthur Technologies.

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