Today, many leading banks rank fee income growth among their highest priorities, recognizing that overreliance on net interest income compromises results and resilience in a volatile economic environment. Leading institutions achieve a double-digit edge in share by aligning focus, execution, and organizational commitment with customer centricity at the core of their fee income strategy. For boards focused on sustainable competitive positioning, doing so has become essential to value creation and stakeholder returns.

This report analyzes noninterest income performance across 250 large U.S. banks, with a primary focus on 62 midsize institutions (US$20 billion to US$100 billion in assets), using five years of Federal Financial Institutions Examination Council data. It identifies customer-centric fee-based revenue strategies that differentiate leaders from peers.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
About the Author
David Albertazzi
David Albertazzi is the Director of Datos Insights' Retail Banking & Payments practice, and he focuses on retail bank channels and core banking technologies. He specializes in technology solutions used by banks and credit unions to support their mobile banking, online banking, branch, ATM, and call center channels, and he assesses the strategies and technology implementations of financial institutions of...
Other Authors
David Beckoff
David Beckoff is a research director with more than 15 years of experience delivering practical business insights to senior executives across public, private, and nonprofit sectors. He has specialized in building research programs, shaping thought leadership, and equipping decision-makers with actionable strategies. Most recently, David served as a research advisor with Wise Insights, focusing on the wealth management industry. Prior...