The Commerce Revolution and the Emergence of Integrated Loyalty

Increased availability of rich consumer data creates new ways to integrate incentives and rewards.

Boston, August 4, 2020 – Integrated commerce is a reality. Incentives and rewards can play a key role in helping merchants achieve their objectives, but until recently, there was no way to effectively integrate the value of incentives and rewards into the transaction process without a great deal of friction and implementation complexity.

This report describes the challenges of the current commerce environment, defines the different types of loyalty and their roles in the commerce equation, and discusses a new platform that creates value for all of the participants in the transaction. It is based on market intelligence and insights that Aite Group developed from previous research as well as available public sources.

This 23-page Impact Report contains six figures and two tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Delta Airlines, FIS, Kohls, Mastercard, NASCAR, National Football League, Nordstrom, and Target.

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