Agentic AI pilots jumped to 74% of large carriers and 24% of midsize carriers in 2026, up from 22% and 4% respectively in 2025. But insurance technology trends reveal a critical gap: deployment is outrunning measurement. Many carriers report value from DPaaS and targeted GenAI they haven’t formally quantified. Worse, 42% using virtual assistants can’t say what value they’re getting.
Datos Insights’ 2026 Emerging Technology study, based on a Q2 survey of 44 P&C insurer CIOs, identifies three priorities: close the ROI measurement gap before it compounds, treat data infrastructure (DPaaS, IDP) as the prerequisite that agentic AI and GenAI depend on, and build AI governance in parallel with deployment rather than after it. Large insurers already lead on governance maturity (3.9 of 5 vs. 2.7 for midsize) – a gap that tracks directly with their broader AI lead.
For technology executives setting 2027 budgets, this report benchmarks deployment, pilot, and ROI rates by carrier size and function so you can see exactly where your peers are placing bets and where the measurement discipline is falling short.
Clients of Datos Insights Property & Casualty practice can download this report.
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