Health Insurance Fintech Spotlight: Q3 2021

Profiled vendors take a bottom-up approach, targeting a broader base of median income earners.

Boston, July 14, 2021 The vendors profiled in this quarter’s Fintech Spotlight are active across a range of product categories and services catering to employer benefits, financial literacy, decision-making, and optimization tools with an eye toward improving the financial health of employees. Many of these startups are helmed by professionals who don’t come from a major financial services institution but rather have a personal stake and interest in securing and advancing financial stability to a broader audience.

The vendors featured in this report—BrightDime, Brightside, FinFit, MyHealthMath, My Secure Advantage, and Questis—all face major competitors in a crowded market that is still being defined. Still, their approaches to existing business challenges and the potential lessons they offer the broader employer benefits and financial wellness areas are worth keeping an eye on as they vow to bring financial health to the masses.

This 24-page Impact Report contains three figures and six tables. Clients of Aite Group’s Health Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions ADP, Amazon, Andreessen Horowitz, Association for Financial Counseling and Planning Education (AFCPE), Bank of America, Albert, Choice Bank, Comcast Ventures, Cultural Leadership Fund, eMoney Advisor, Empower, Ernst & Young, Even Financial, Execupay, FDIC, Fidelity, Financial Health Network, Harvard Pilgrim Healthcare, HSA Bank, InvestCloud, Morningstar, National Association of Certified Credit Counselors, Paychex, Plaid, Prism, Salary Finance, Salary Tap, Trinity Ventures, True Connect, Tufts Health Plan, UKG, United Benefit Advisors, Virgin Pulse, Visa, Vitality, and Willis Towers Watson.

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