EMV in U.S. Petroleum Retail: What’s Going to Happen?

EMV implementation for fuel pumps at petroleum retailers is complex, and resources are constrained.

Boston, April 21, 2020 – The in-store liability shift that drove EMV adoption in the U.S. in 2015 has achieved a critical mass of in-store EMV implementation, though not without a good deal of difficulty related to certification and technology resource delays. The U.S. liability shift for petroleum will occur in April 2021, and the complexity of forecourt installation eclipses the complexity of implementation in stores. This is going to be a long, difficult, and expensive process.

This report describes the challenges of implementing EMV at petroleum dispensers in the forecourt, discusses the cost and process required for retail petroleum merchants to implement EMV, and forecasts the time it will take to implement EMV with petroleum retailers. It is based on interviews and conversations with 23 individual thought leaders in the United States.

This 23-page Impact Report contains seven figures and five tables. Clients of Aite Group’s Retail Banking & Payments or Fraud & AML service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions American Express, Connexus, Costco, Exxon/Mobil, Gilbarco, Kroger, Mastercard, Shell Oil, Target, Visa, and Walmart.

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