Citizens Financial Group: Commercial Priority Services

Citizens Financial Group is the 2019 recipient of Aite Group’s Impact Innovation Award in Cash Management and Payments for Customer Experience.

Boston, November 6, 2019 – Customer experience is critical to a bank retaining and attracting new business clients. And while digital customer experiences have been getting a lot of attention in the market, not all banks are focused on the arguably more important nondigital interactions. Citizens Commercial Banking, the commercial arm of Citizens Financial Group, has just such a focus and has launched Commercial Priority Services, a white glove concierge service that provides all commercial bank clients a single point of contact for all servicing needs.

Aite Group’s Impact Innovation Awards are designed to recognize and celebrate innovation achieved by financial institutions leveraging technology to surpass the status quo. Award recipients are leading the industry by identifying and implementing new products, capabilities, or levels of automation and effectiveness that are bringing our industry one step closer to next-generation banking. Other reports in this series feature Aite Group’s Impact Innovation Award in Cash Management and Payments for customer experience for small businesses, customer experience in cards, customer experience by a global bank, operational efficiency, digital channel capabilities, product development, and product development in real-time payments.

Clients of Aite Group’s Wholesale Banking & Payments service can download this 10-page Impact Brief. To learn more about the topic covered in this Impact Brief, please contact us at [email protected].

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