Citizens Bank: SpeciFi Save & Grow

Citizens Bank’s SpeciFi Save & Grow solution is a 2020 recipient of Aite Group’s Digital Wealth Management Impact Innovation Award for Digital Initiative of the Year.

Boston, July 8, 2020 SpeciFi Save & Grow was designed as a solution for the cash that consumers have left “on the sidelines,” largely in traditional savings accounts, by helping them overcome barriers to investing and enabling them to earn more on the cash they are not yet ready to invest. The firm’s goals are to help customers build and grow savings by making more of their money—cash and investments—work for them and to encourage customers to increase their contribution to investments over time. SpeciFi Save & Grow is positioned well to attract the significant amount of investible cash that is currently sitting “on the sidelines” and to increase investment wallet share over time.

Aite Group’s Impact Innovation Awards are designed to recognize and celebrate innovation achieved by financial institutions leveraging technology to surpass the status quo. Award recipients are leading the industry by identifying and implementing new products, capabilities, or levels of automation and effectiveness that are bringing our industry one step closer to next-generation wealth management.

Clients of Aite Group’s Wealth Management service can download this 10-page Impact Brief. To learn more about the topic covered in this Impact Brief, please contact us at [email protected].

This report mentions Sibilance and SigFig Wealth Management.

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