U.S. Digital Investment Management Market Monitor, Q2 2020

The U.S. D2C digital investment management space grew 16% in 2019, reaching US$298 billion in AUM.

Boston, April 23, 2020 – With digital investment management startups venturing into banking, large financial institutions entering the marketplace, and many solutions undergoing overhauls in 2019, the maturation of the direct-to-consumer digital investment management space is evident. Though still small as a relative portion of the overall U.S. wealth management industry, the digital investment management space is now seen as an integral component for many traditional firms, increasingly essential as commission revenue continues to decline and COVID-19-related brick-and-mortar building closures usher in a new era of digital engagement.

This report is the third in a biannual report series on the digital investment space, and it offers market-sizing estimates and forecasts. By contextualizing the latest events in the market, tracking new entrants and exits, and speaking to multiple digital investment firms, our aim is to understand where the market is currently and where it is heading. This report is based on Securities and Exchange Commission Form ADV data, direct reports from firms, interviews, and media reports.

This 23-page Impact Report contains four figures and four tables. Clients of Aite Group’s Wealth Management service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Acorns, Ally, Alpha Architect, AssetBuilder, Axos Bank, Betterment, BlackRock, blooom, Capital One, Citigroup, Charles Schwab, Ellevest, E-Trade, Fidelity Investments, Goldman Sachs, Interactive Brokers, J.P. Morgan, John Hancock, Merrill Lynch, Morgan Stanley, Personal Capital, Principal, Qplum, Rebalance, SigFig, SoFi, Stash, Swell, T. Rowe Price, TD Ameritrade, UBS, United Income, Vanguard, Voya, Wealthfront, Wealthsimple, Wells Fargo, and WiseBanyan.

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