Report

Canadian Credit Cards’ Precarious Lead: A Financial Behaviors Series Report

Consumers are not loyal to their FIs when it comes to credit cards.
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Credit cards hold a precarious yet persistent position in Canadian wallets. They are the dominant lending product and the payment of choice for most payment categories, but they face pressure from multiple directions.

This report examines critical areas of importance for the Canadian credit card market, including how consumers select, use, and choose their credit cards vs. other options. This report is based on a Datos Insight study conducted in Q1 2024 among 4,634 consumers in the U.S., Canada, and the U.K.

Clients of Datos Insights’ Retail Banking & Payments service can download this report.

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