Credit cards hold a precarious yet persistent position in Canadian wallets. They are the dominant lending product and the payment of choice for most payment categories, but they face pressure from multiple directions.

This report examines critical areas of importance for the Canadian credit card market, including how consumers select, use, and choose their credit cards vs. other options. This report is based on a Datos Insight study conducted in Q1 2024 among 4,634 consumers in the U.S., Canada, and the U.K.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
About the Author
David Shipper
David Shipper is a Strategic Advisor in the Retail Banking & Payments practice at Datos Insights. His focus is on debit and credit cards. Based in Scottsdale, Arizona, David brings to Datos Insights more than 15 years of experience leading card and payment strategies for financial institutions in the U.S. Prior to joining Datos Insights, David managed the debit card and mobile...