Credit cards remain the third-most-popular financial product in Canada, but the competitive landscape is shifting. Card issuers that fail to adapt their strategies—ignoring reward programs, digital application processes, and installment payment features—risk losing ground to more agile competitors.
This report examines credit card adoption trends, consumer preferences, and competitive dynamics affecting major credit cards and store credit cards in the Canadian market. For executives and strategists responsible for credit card profitability and growth, this report provides strategic insights and tactical recommendations to drive growth while managing risk based on a study of 4,864 consumers in the U.S., Canada, and select European countries conducted in Q1 to Q2 2025.
Clients of Datos Insights’ Retail Banking & Payments service can download this report.
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