Business and Technology Trends, 2025: Annuities

The annuity industry stands at a pivotal moment in 2025, in which traditional insurance principles converge with cutting-edge technology to reshape how Americans plan for retirement security. As demographic shifts accelerate with an aging population and economic uncertainties persist, annuities have emerged from their historically conservative reputation to become dynamic financial instruments powered by AI and sophisticated data analytics.

This report provides an overview of annuity carrier business and technology issues, marketplace data, and more than 10 examples of recent technology investments by annuity carriers. This report is part of a series on key business and technology trends in specific line-of-business segments in the U.S. insurance industry and draws from the expertise of Datos Insights staff, conversations with members of the Datos Insights Insurance Technology Executive Council, and a review of secondary published sources.

Clients of Datos Insights’ Life, Annuities, & Benefits service can download this report.

This report mentions Accenture, Allstate, American National, Americo, Amica Life Insurance Company, Apollo Global Management, ARS, Aspida Life Insurance Company, Athene, Berkshire Hathaway Life Insurance Company of NE, Bestow, Corebridge Financial, CS Life Re, Depository Trust and Clearing Corporation (DTCC), DPL Financial Partners, Envestnet, Equitable Financial Life Insurance Company, EquiTrust, F&G, FidX, Global Atlantic, Goldman Sachs, the Hartford, Hexure, Horace Mann, Insured Retirement Institute (IRI), Jackson, Legal & General, Legal & General plc, Liberty Mutual, LIMRA, Lincoln Financial Group, Massachusetts Mutual, Meiji Yasuda, MetLife, Microsoft, Motive Partners, Mutual of Omaha, NAIC, National Life Group, Nationwide Insurance, Nationwide Ventures, New York Life, Oracle, Penn Mutual, Penn River, Prudential Financial, Sagicor Life Insurance Company, Salesforce, Sammons, Sapiens, SEC, Security Benefit, Talcott Resolution Life, Upstream Life, USAA, Venerable Holdings, Verisk, Vigil, Voya, Wichita National Life Insurance Company, Willis Towers Watson (WTW), Woodmen of the World, and Workday.