The insurance industry stands at a critical juncture in its AI journey. While investment continues to grow, practical implementation challenges are tempering initial enthusiasm. After years of experimentation and pilot programs, 2025 marks the transition from theoretical potential to practical implementation—where “the rubber hits the road” for AI adoption.
This report examines the current state of AI implementation across the insurance value chain, based on a comprehensive survey of insurance executives conducted in Q1 2025. Our analysis reveals a complex landscape wherein enthusiasm meets reality, with significant variations in adoption rates, ROI realization, and perceived value across different functions and lines of business.
Clients of Datos Insights’ Life, Annuities, & Benefits service can download this report.
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