2020 Impact Innovation Award in Cash Management and Payments: CitiDirect

CitiDirect is the 2020 recipient of Aite Group’s Impact Innovation Award in Cash Management and Payments for Digital Channel Capabilities.

Boston, November 18, 2020 Organizations of all sizes rely more and more on a vast array of data points that continue to increase at a nearly exponential rate. But much of this data remains spread out across multiple systems and sources, necessitating the use of multiple digital portals. As a result, decision-makers are not maximizing the benefit they can gain from access to real-time, increasingly rich banking and transaction data. Corporate customer expectations are also shifting as end users demand a more personalized, single-sign-on experience that can offer them the precise services and capabilities they need with real-time contextual relevance. Citi TTS launched its CitiDirect solution to provide end users with a more personalized experience relevant to customers in a decision-making, operations, or technology role while remaining on a single platform.

Aite Group’s Impact Innovation Awards are designed to recognize and celebrate innovation achieved by financial institutions leveraging technology to surpass the status quo. Award recipients are leading the industry by identifying and implementing new products, capabilities, or levels of automation and effectiveness that are bringing our industry one step closer to next-generation banking.

Clients of Aite Group’s Wholesale Banking & Payments service can download this nine-page Impact Brief. To learn more about the topic covered in this Impact Brief, please contact us at [email protected].

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