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New report interviews 25 large financial institutions and technology vendors concerning their API strategies and modern digital platforms. APIs are becoming a competitive differentiator for banks as a delivery channel to corporate clients. The flexibility and ease of integration that APIs bring allow financial institutions (FIs) and businesses to develop multi-party ecosystems that create new value for customers. In a new Impact Report, Creating Customer Value Through APIs: Research Study Results, research and advisory firm Aite-Novarica Group provides useful insights to fintech vendor strategy managers, bank product managers, and corporate IT development teams to understand current strategies and practices that bring the best results to engage and retain partners in developing APIs. “New business models are evolving around APIs,” said Ron van Wezel, Strategic Advisor at Aite-Novarica Group. “Companies typically don’t charge for using APIs; their goal is to enable and support their customers’ programs and align the business model around that goal.” “FIs and businesses should facilitate partnerships rather than exposing APIs that customers can consume directly,” adds Enrico Camerinelli, Strategic Advisor at Aite-Novarica Group and co-author of the new report. “Doing so allows the customer to access innovative services developed in-house and from partners, build new experiences tailored to client needs, and scale and launch more quickly.”
A preview of the report is available online, and desk copies are available to qualified media. Please contact [email protected] or call Kaitlyn Labbe at +1.857.327.9442 for more information. About Aite-Novarica Group: Press Contact: |
