Datos Insights is looking for a Marketing Operations Manager to join our Marketing team. Interested and qualified? Submit your CV and cover letter to [email protected].
At Datos Insights, we exist to improve financial services for people and businesses around the world to power economic opportunity and prosperity. We help our clients drive enterprise-wide change by accelerating stakeholder alignment, inspiring decisive action, and de-risking strategic investments. The quality of our research, insights, and advice is anchored in objective, unique, proprietary data, enhanced by our powerful global network, and delivered through our experienced team of experts. Our advisors share a common set of core values: independence, objectivity, curiosity, and integrity.
About the Role
As our Marketing Operations Manager, you’ll be instrumental in optimizing our lead management processes and building the operational foundation for scalable marketing growth. Reporting to the Demand Generation Lead, you’ll tackle critical challenges around audience segmentation, lead qualification, and performance visibility while ensuring our marketing-to-sales handoff process runs seamlessly. This is a hands-on role where you’ll directly impact lead quality and conversion rates through data-driven optimization and strategic process improvements.
Key Responsibilities
- Day-to-day management of our marketing tech stack, primarily Pardot and Salesforce, to ensure seamless marketing operations. Troubleshooting, synching, and updating integrations as needed.
- Build and maintain workflows and documentation for lead scoring, routing, campaign attribution, and nurturing.
- Build and maintain automated email campaigns to engage clients and prospects in a scalable way.
- Build, maintain and adapt dynamic lists to meet the varied needs of the business to deliver targeted outbound communications to the right audiences.
- Identify and implement process improvements to increase marketing efficiency.
- Build and refine automation, notifications and handover processes across the funnel.
- Supporting marketing teams with compliance, data management, campaign benchmarking, and workflow enhancements.
- Build, maintain and optimize campaign reporting that provides visibility on campaign performance, lead progression and attribution, and marketing influence.
- Own all Pardot lead generation forms. Update as needed to pass the right information to SF.
- Maintain a consistent tracking link framework across campaigns and channels, ensuring UTM parameters are applied correctly.
Skills & Capabilities
- 5+ years of marketing operations experience with hands-on expertise in Pardot and Salesforce
- Proven skills building email automations, Salesforce workflows, forms, and process optimization with focus on eliminating inefficiencies and reducing manual work.
- Ability to work independently while collaborating effectively with sales and marketing teams.
- Strong attention to detail with excellent research and data validation skills.
- Familiarity with third-party integration tools such as Zapier and event platforms like Swoogo is a plus.
What Sets You Apart
You’re a strategic operator who sees marketing technology as the foundation for scalable growth. You thrive in environments where you can roll up your sleeves to research leads one day and architect segmentation strategies the next. You have a natural curiosity for understanding how systems connect and an eye for spotting process inefficiencies that others miss. You’re energized by the challenge of transforming fragmented data into clear insights that drive business decisions.
What We Offer
Datos Insights is committed to offering a rewarding professional environment. The compensation package includes a base salary and annual bonus based on performance. Benefits include private health insurance, enhanced pension contribution after two years’ employment, flexible working policy, paid volunteer day and cycle to work scheme.
Datos Insights is an equal opportunity employer. Datos Insights will never contact you from a domain other than @Datos-Insights.com.