Thursday, July 13, 2023

Unveiling Consumer Insights: Unraveling Financial Behaviors and Preferences for Banking Providers

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This webinar delves into the fascinating world of consumer financial behaviors and preferences. In Q3 and Q4 of 2022, Datos Insights conducted an extensive survey, reaching out to 3,008 banked consumers across the United States, Canada, and the United Kingdom. The survey aimed to unravel the intricate tapestry of how consumers interact with their finances.

During the session, Datos Insights Advisor Ariana-Michele Moore explored the surprising findings from the survey, shedding light on how consumers allocate and spend their hard-earned money. Discover the evolving trends in communication between consumers and financial service providers, and gain valuable insights into the factors that hold the utmost importance to consumers when choosing their financial service provider.

She dove into the primary financial relationship between consumers and providers. This in-depth analysis equips providers with a better understanding of what truly captivates and retains a consumer’s interest. By unraveling the factors that compel consumers to forge long-lasting financial partnerships, providers can gain a competitive edge in the market.