Young Agent Insights: Marketing, Sales, and Service Capabilities


April 2020 – Young, independent insurance agents are finding ways to differentiate themselves in the market by providing enhanced customer experiences through the use of technology.

While insurers often want to support their distribution channel effectively with new capabilities, adoption of emerging technologies by agencies remains low. Successful partnerships between insurers and agents are highly dependent on agents’ willingness to incorporate new capabilities into their day-to-day operations and culture.

This brief explores how the next generation of agents is approaching marketing, sales, and service.

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