The U.S. Subscription Renaissance: Sizing the Market and Payment Methods

The subscription business model continues to grow in popularity across every market sector.

Boston, July 22, 2021 –While print newspapers and other forms of hard copy media have seen declines in recent decades due to digitalization, everything old becomes new again, and subscriptions are no exception. The world has gone from a few types of subscriptions to nearly every product and service having some type of subscription angle. The success of brands such as Costco or Amazon, with their members-only business models, and Netflix, with its “cheaper than cable” digital streaming service, likely reinvigorated subscription business models. Today, startups and legacy brands alike are using subscriptions to expand their customer bases and generate recurring revenue.

This Impact Report sizes the U.S. subscription economy and analyzes consumer purchase behaviors across a range of subscription categories. The analysis is based on a Q2 2020 Aite Group survey of U.S. consumers aged 18 years or older. A total of 3,667 U.S. consumers completed the survey’s screening questionnaire; of those, 3,039 indicated that they are involved in paying most of the bills in their households.

This 43-page Impact Report contains 20 figures and 15 tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Apple, Costco, and Uber.

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