Boston, July 22, 2021 โWhile print newspapers and other forms of hard copy media have seen declines in recent decades due to digitalization, everything old becomes new again, and subscriptions are no exception. The world has gone from a few types of subscriptions to nearly every product and service having some type of subscription angle. The success of brands such as Costco or Amazon, with their members-only business models, and Netflix, with its “cheaper than cable” digital streaming service, likely reinvigorated subscription business models. Today, startups and legacy brands alike are using subscriptions to expand their customer bases and generate recurring revenue.
This Impact Report sizes the U.S. subscription economy and analyzes consumer purchase behaviors across a range of subscription categories. The analysis is based on a Q2 2020 Aite Group survey of U.S. consumers aged 18 years or older. A total of 3,667 U.S. consumers completed the survey’s screening questionnaire; of those, 3,039 indicated that they are involved in paying most of the bills in their households.
This 43-page Impact Report contains 20 figures and 15 tables. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.
This report mentions Amazon, Apple, Costco, and Uber.
About the Author
Datos Insights
We are the advisor of choice to the banking, insurance, securities, and retail technology industriesโboth the financial institutions and the technology providers who serve them. The Datos Insights mission is to help our clients make better technology decisions so they can protect and grow their customersโ assets.
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David Albertazzi
David Albertazzi is the Director of Datos Insights' Retail Banking & Payments practice, and he focuses on retail bank channels and core banking technologies. He specializes in technology solutions used by banks and credit unions to support their mobile banking, online banking, branch, ATM, and call center channels, and he assesses the strategies and technology implementations of financial institutions of...