Financial Wellness: The New Digital Engagement Strategy

Fifty-eight percent of surveyed consumers are interested in using a virtual financial coach to help them meet financial goals.

Boston, May 6, 2020 – The branch has lost its crown as the primary channel customers use for their everyday banking activities, but many banking executives worry that this means they will lose the opportunity to engage with their customers. As consumers increasingly prefer to interact digitally, can financial institutions find ways to reinforce or reposition their brands, demonstrate to customers that they care about their communities, and help customers improve their financial well-being?

This report, commissioned by FIS, explores consumers’ financial attitudes, what channels consumers prefer to use for different banking activities, their willingness to get real-time guidance and advice through digital channels, and their willingness to learn how to improve their financial health. It is based on a Q1 2020 Aite Group survey of 2,413 U.S. consumers 24 years or older.

This 35-page Impact Report contains 19 figures and one table. Clients of Aite Group’s Retail Banking & Payments service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions FIS.

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