Most insurance carriers provide foundational marketing tools to their agents, but those providing advanced capabilities, such as marketing analytics and cross-sell/up-sell programs powered by data, enable carriers to differentiate their agent offerings. Empowering agents with the right mix of modern marketing tools and support allows carriers to strengthen agency distribution relationships and drive profitable growth.
This report provides an overview of the tools and services carriers offer to support agent marketing, as well as prominent third-party solutions available from customer relationship management vendors, marketing agencies, and marketing platform providers. Its findings are based on interviews with and requests for information from prominent providers, conversations with industry IT and marketing executives about technology needs and market gaps, and secondary research across public domain sources such as vendor websites and press releases.
This report profiles Agency Marketing Machine, Agency Revolution, AgencyZoom, Agent Methods, Blueshift, BrightFire, ConstantContact, EZLynx, GloveBox, InsuredMine, InsureIO, Levitate, Mailchimp, Radius, Stratosphere, and Zywave.
Clients of Datos Insights’ Life, Annuities, & Benefits and Property & Casualty services can download this report.
About the Author
![Jack Krantz](https://datos-insights.com/wp-content/uploads/2023/05/Jack20Krantz20thumbnail-300x162.jpg)
Jack Krantz
Jack Krantz is a Senior Associate at Datos Insights. He works with senior team members to support consulting projects and create research reports. Prior to joining the firm, he was a firefighter, a postdoctoral investigator at the Woods Hole Oceanographic Institution, and a professor at Brown University. He has both a Ph.D. and an M.Sc. in Earth, Environmental, and Planetary Sciences...
Other Authors
![Tim Baum](https://datos-insights.com/wp-content/uploads/2024/03/Timothy-Baum-thumbnail-1-300x161.jpg)
Tim Baum
Tim Baum is a seasoned technology executive with a history of leading both startups and large corporations in delivering complex strategic technology programs for business transformation. Tim started his career in the dBase development team at Ashton-Tate. After starting a technology services firm in 1998, Tim went on to work for several technology and financial firms, including serving as Vice...
![Eric Weisburg](https://datos-insights.com/wp-content/uploads/2023/05/Bio_Eric-Weisburg-300x162.jpg)
Eric Weisburg
Eric Weisburg is a Senior Principal at Datos Insights. His expertise lies in insurance technology, data, and analytics, and distribution, underwriting, and finance. Eric has over 20 years of LAB and P/C insurance industry, consulting, and IT experience. Prior to Datos Insights, Eric served as Managing Vice President of Strategic Initiatives at Tower Group Companies and VP at AIG, where he...