Company Overview
Datos Insights is an insights and advisory firm providing mission-critical insights on technology, regulations, strategy, and operations to banks, insurers, payments providers, and investment firms—as well as the technology and service providers that support them.
Comprising former senior technology, strategy, and operations executives as well as experienced researchers and consultants, our experts provide actionable advice to our client base, leveraging deep insights developed via our extensive network of clients and other industry contacts.
Position Overview
We are seeking a Marketing Director to join our team. The role will support our Chief Revenue Officer to develop and execute comprehensive marketing strategies to enhance our brand presence, drive demand, and support overall business objectives. The ideal candidate will have a strong background in content marketing, agency and web contractor management, demand generation, campaign management, product marketing, and digital marketing formats. Previous experience in professional services is highly preferred.
Responsibilities
- Lead a team of 3-4 marketing specialists and our in-house design team
- Develop and execute a marketing strategy and workflow that aligns to Sales priorities and overall business goals
- Refine our Go To Market motion metrics (Suspects>MQL>SQL>Pipeline>Propose>W/L – Total and at Rep Level)
- Key focus areas include account-based marketing, contact data hygiene, promotion and PR, sales enablement and event-related marketing programs
- Collaborate with external agencies, web and design contractors to ensure the successful implementation of marketing initiatives
- Lead demand generation projects to drive qualified leads and contribute to revenue growth
- Work with Revenue Operations to monitor campaign performance, analyze data, and adjust strategies to maximize effectiveness
- Collaborate with research teams to create strong sales enablement materials to reach new customer prospects more effectively
- Utilize SEO and social media to reach target audiences
- Oversee the publication of a monthly periodical and the transition to digital format with expanded advertising potential
Ideal Candidate
- Bachelor’s degree in marketing, business, or a related field. MBA is a plus
- 5+ years of experience developing and managing marketing teams
- Proven track record of success in developing and executing effective B2B marketing strategies
- Experience in professional services is highly preferred
- Strong analytical skills and the ability to use data to drive decision-making
- Excellent communication and leadership skills
Datos Insights is committed to offering a rewarding professional environment. The compensation package includes base salary, bonus, 401(k) with 6% employer match, unlimited time off, and full medical/dental/vision benefits. Datos Insights is an equal-opportunity employer.