Datos Insights announced the winners of its 2025 Impact Awards in Wealth Management yesterday at the Datos Insights Wealth Management Forum in New York City. The awards recognize 24 organizations whose breakthrough innovations are transforming how wealth management firms serve advisors and clients across the evolving financial landscape.
The winners of our Impact Awards in Wealth Management are leading the industry with solutions that enhance advisor productivity, elevate client engagement, and drive measurable business outcomes. Customer needs and expectations continue to evolve, and financial institutions must strive to stay one step ahead. Their capabilities and breadth of product portfolio must go beyond what has traditionally been offered to address new market challenges and capture new opportunities.
“The Wealth Management Impact Awards recognize solutions that improve advisor productivity and client engagement and outcomes across a shifting industry landscape,” said Will Trout, Director, Securities & Investments at Datos Insights. “By highlighting excellence across multiple categories spanning three key areas, we’re acknowledging tools and technologies that make a difference for institutions and their clients.”
Due to a record number of submissions this year, the program expanded to recognize innovations across multiple dimensions of wealth management technology, celebrating both vendor solutions and financial institution implementations that demonstrate exceptional innovation and measurable impact.
2025 Wealth Management Impact Award Winners
Client Experience and Operational Excellence
Vendor Winners
- Best Innovation in Advisor-Client Workflow: Apex Fintech Solutions
- Best Innovation for the Advisor Desktop: Egnyte
- Best Innovation in AI-Driven Client Recommendations & Personalization: Backbase
- Best Innovation in Client Communication: Snappy Kraken
- Best Innovation in Client Engagement & Communication: Broadridge Financial Solutions
- Best Innovation in Client Portal: Brokerware
- Best Innovation in Digital Client Experience: Envestnet
Financial Institution Winners
- Best Innovation in Client Communication: Bank of America Merrill
- Best Innovation in Client Experience: Fifth Third Bank (Private Bank)
- Best Innovation in Client Portal: Formue
- Best Innovation in Digital Marketing: Bank of America Merrill
- Best Innovation in Marketing Automation: RFG Advisory
Core Platform Innovation
Vendor Winners
- Best Innovation in AI for Operational Automation & Industry Intelligence: Avaloq
- Best Innovation in Alternative Investments & Private Markets: InvestCloud
- Best Innovation in Clearing and Custody: Altruist
- Best Innovation in Marketing Automation: Snappy Kraken
Financial Institution Winners
- Best Innovation in Advisor-Client Workflow: Bank of America Merrill
- Best Innovation for the Advisor Desktop: RBC Wealth Management
- Best Innovation in AI-Powered Advisor Assistants/Copilots: RBC Wealth Management
- Best Innovation in Financial Planning Technology: Morgan Stanley
Emerging Technologies
Vendor Winners
- Best Innovation in AI-Powered Advisor Assistants/Copilots: CogniCor
- Best Innovation in Financial Planning: Libretto
- Best Innovation in Financial Planning Technology: Conquest Planning
- Best Innovation in Portfolio Analytics & Risk Management: Auquan
- Best Innovation in Portfolio Construction & Optimization: Nebo Wealth
- Best Innovation in Portfolio Management: FINIAT
- Best WealthTech Startup (Tech Vendors Only): FINNY AI
Financial Institution Winners
- Best Innovation in Retirement & Income Planning: Prudential Financial
Selection Process and Criteria
Winners were selected by a panel of wealth management industry experts and our strategic advisors based on comprehensive evaluation criteria including:
- Level of innovation and competitive differentiation
- Market needs assessment and solution fit
- Measurable business impact (advisor productivity, client engagement, operational efficiency)
- Tangible outcomes (adoption rates, ROI, client satisfaction improvements)
- Future product roadmap and sustainability
The program recognizes both technology vendors developing innovative solutions and financial institutions successfully implementing transformative capabilities. All nominated innovations were required to be in production and developed within the past two years (after January 1, 2023).
“The wealth management industry is at an inflection point where technology has become the primary differentiator in how firms compete and serve clients,” said Wally Okby, Strategic Advisor, Wealth Management at Datos Insights. “What’s striking about this year’s winners is the breadth of innovation—from AI-powered advisor assistants fundamentally changing how advisors work, to sophisticated portfolio analytics democratizing institutional-grade capabilities. These solutions represent genuine leaps forward in addressing the industry’s most pressing challenges.”
About the Impact Awards Program
The program is open to vendors, financial institutions, and fintech firms of all sizes and locations worldwide. The identification of award winners is not an endorsement by Datos Insights of any vendor, product, or service.
About Datos Insights
Datos Insights is the leading research and advisory partner to the banking, insurance, and security and investments industries—both the financial services firms and the technology providers who serve them. In an era of rapid change, we empower firms across the financial services ecosystem to make high-stakes decisions with confidence and speed. Our distinctive combination of proprietary data, analytics, and deep practitioner expertise provides actionable insights that enable clients to accelerate critical initiatives, inspire decisive action, and de-risk strategic investments to achieve faster, bolder transformation.
For additional information about the Datos Insights 2025 Wealth Management Impact Awards, contact [email protected].
Media Contact:
Datos Insights: [email protected]
Awards Contact: [email protected]